
Category
Real state

At QUAR, we design strategic videos that activate desire and support the sale of luxury real estate projects before they exist.
Feb 6, 2026
For the launch of the Suite Collection Palm Beach project on January 21st, developed together with Collection Suites Miami, we created a video specifically designed for the on-site event, conceived to guide, engage and support the sales conversation as attendees explored the development.

The challenge was not simply to present a project that does not yet exist, but to help potential buyers understand its value and imagine themselves living there. The goal was to translate the project’s vision into a visual experience capable of activating desire within a highly competitive, face-to-face sales environment.

The video begins with the shared common areas, highlighting the social and experiential core of the project, and gradually guides the viewer toward the private suites. Wide shots are combined with strategic close-ups to communicate both scale and atmosphere, allowing each space to be perceived as part of a real, lived experience. Every detail — from lighting decisions to the integration of movement — was carefully considered to ensure the journey felt emotional and credible, not merely aesthetic.
The result is an audiovisual piece ready to be used during the event, transforming renders into a live sales tool. It allowed Collection Suites Miami to present the project with clarity and impact, helping attendees understand the development even before construction begins and bringing each space to life in a tangible way.

This approach enabled the Palm Beach event not only to showcase the project, but to connect future buyers with the spaces, strengthening emotional engagement and supporting purchase intent from the very first interaction.
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